From Carolina Watchman, January 7, 1837
Gorman placed this ad in an effort to recover Tim, who had run away. He presumably wanted to include details and descriptions that would help him get Tim back. He chose to include the runaway slave's name, age, complexion, height, speech difficulties, and faith. He also included the location where Tim had been purchased and his own opinion of where Tim might have gone. Except for the details related to Tim's name, his speech and his faith, all of these descriptions pertain to the man's physical appearance, but Gorman also included details that one would only know if Tim interacted with others in public. Perhaps Gorman thought he was likely to talk to other people while escaping or to try to attend a church service or otherwise share information about his faith and hoped that someone reading this ad would, as a result, recognize Tim and turn him in. Gorman does not mention anything about Tim's family, any information about a trade or special skills or any description of the clothing that Tim might have been wearing, so he either didn't know this information or thought it would be irrelevant to the ad. Gorman chose to start and conclude his ad with a statement about the twenty dollar reward, so clearly he thought that the money would be a powerful incentive.
HENRY S. GORMAN.
Concord, Dec 17, 1836 -- 4w22
State of North Carolina, Surry County
This advertisement is very matter-of-fact, mentioning only the circumstances of the sale and a very brief description of the people being sold..
WM. DAVIS Admir of James McCraw, dec's, and Ex'tor of Matthew Davis, deceased
December 17 -- 3w 22
The above slaves left the camp of the subscriber while on his way to the Western country, eight miles above Lincolnton, on 28t of last month, and will no doubt endeavor to make their way back to Wilmington. The above reward will be given for their apprehension, so that I get them againAs with the advertisement about Tim, the author focuses on physical descriptions. James Moore includes information about Toney and John's names, ages, heights, complexions, builds, and clothing. Hey also mentions that Toney was purchased from Richard Brasley in Wilmington and that he uses the name Toney Montague. He also describes John's missing teeth and the location of the men's escape. Presumably Moore carefully chose this information as the information most likely to be noticed by passersby and to result in the return of these two slaves..
Dec 10, 1836 -- __21
Cash for negroes
I wish all letters on business, addressed to me at Germanton, Stokes CountyGlen offers a very succinct statement of his willingness to offer cash for a large number of young slaves over the next six months..
July 18, 1836 -- __52
The advertisement is very matter-of-fact, providing only the essential details of the sale..
W.H. ARCHIBALD, Shff. Of Cabarrus County N.C.
Dec 3 1836 -- tf20
Stop the Runaway.
RANAWAY from the subscriber living near Liberty Hill, in Iredell county, N.C., a negro man named
Cunningham lists the details that he assumes will most likely lead to the capture of Peter -- his name, the name of his previous owner, his age, his complexion, a facial description, a listing of his scars, and his height. We can assume that any information that he didn't include (Peter's family status, any special skills that he may have, his clothing, suspicions about where he might be headed) was either information that he did not have or that he deemed irrelevant..
Any one taking up this negro and lodging him in jail or delivering him to me, shall be reasonably compensated.
Liberty Hill, Iredell co. N. C.
June 11th, 1836 -- __47