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This article is from the Encyclopedia of North Carolina edited by William S. Powell. Copyright © 2006 by the University of North Carolina Press. Used by permission of the publisher. For personal use and not for further distribution. Please submit permission requests for other use directly to the publisher.

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Newspapers

by Edwin H. Mammen, 2006; Revised December 2021
Additional research provided by Raymond Gavins, Sarah Mobley, Roy Parker Jr., and Kelly Agan.

Newspapers, although appearing later in North Carolina than in the other original British colonies, over time became a vibrant social and political force that helped shape the state's enduring reputation as a progressive southern state. Thanks in part to strong competition among newspapers in the many small towns and medium-sized cities that were characteristic of the state until the late twentieth century, the North Carolina press produced several generations of talented journalists, some of whom moved on to national prominence as reporters, editors, cartoonists, or commentators. Following a widespread trend, over time ownership and management of the state's newspapers moved from initial control by smaller, local printers to wealthy family publishers and ultimately to powerful corporate conglomerates. These stages reflect the increasing costs of recruiting talent, gathering news, and printing and distributing papers in a media market with tastes and interests that have become increasingly national and international. As costs have risen and conglomerates have gained greater control, the number of newspapers has declined, leaving them (like radio and television) in the hands of fewer owners. Although it has been argued that these developments have adversely affected quality and uniqueness, the press in North Carolina continues to maintain a central position in the dissemination of news, information, and editorial opinion.

North Carolina's First Newspapers

By the time the first newspaper was published in North Carolina in the mid-eighteenth century, 11 other colonies already had publications. Because it was a frontier colony, its population was widely scattered on farms and plantations; there were no large towns or well-defined community centers. Illiteracy on the frontier also delayed the demand for printed matter. But by midcentury, New Bern, the unofficial capital, had become a town of some size and the colonial Assembly urgently needed a printer to distribute newly revised laws. In 1749 the lawmakers found one in Virginian James Davis, who accepted their five-year contract and moved his printing press to New Bern to reproduce the colony's legal paper and currency. Two years later, on 9 Aug. 1751, he published the first issue of the North-Carolina Gazette. Four other versions of this newspaper would appear before 1798.

At the start of the Revolutionary War, five different newspapers were in circulation, including Adam Boyd's Cape-Fear Mercury (1769-75), but they all eventually failed, leaving the state without a single paper between 1778 and 1783. Soon, however, a minor renaissance began with the introduction of new printed matter, including Hillsborough's North Carolina Gazette in 1785, the Edenton Intelligencer in 1788, the Fayetteville Gazette in 1789, the Halifax North Carolina Journal in 1792, and Salisbury's North Carolina Mercury and Salisbury Advertiser in 1797.

Most of these early newspapers consisted of foreign dispatches from several weeks to several months old, poetry, farming tips, and items copied from other publications. Local news was largely confined to obituaries and wedding announcements; horse races and cockfights-both popular sports of the time-were also widely covered. In small-town colonial North Carolina, everyone already knew the local news before a newspaper was printed. Appearing only weekly, early papers were sidelines to other businesses such as printing, book selling, and retail sales of various imported merchandise.

Advertisements during this era were mostly legal notices and announcements of the arrival of new merchandise. Seldom did a display ad appear; many merchants, as well as lawyers and physicians, had their business cards printed in the newspaper. Subscription rates and postage costs were extremely high, and most readers picked up their copies of the news at the printing shop. High costs and scattered populations in small communities led to low circulation rates. Indeed, circulation of the various versions of New Bern's North-Carolina Gazette seldom reached 150 copies.

 

Keep reading >>Part 2: Political Affiliations of Nineteenth-Century Newspapers Keep reading

Comments

Comment: 

This article needs to be reviewed by non-political historians that will read the history in the context of the time it was documented. The authors (or revisionists) use news gathering and delivery concepts and terminology that weren’t present at the time; the printing and presses were nothing like today, nor even the 20th Century due to the technology and availability (therefore cost) of ink! Also, the metal required for the type! During periods of embargo, ink especially, would be scarce because it was largely imported! (No online ordering, cargo planes or ships with engines.) During the time of “failure” you date, there were tariffs and embargoes due to a little conflict you might want to read about. As in many rural cultures, news was delivered by word-of-mouth and letters. (Even the Native American Indians did this.) Printed news started in pamphlet and flier forms, which matched the need for the era; it wasn’t because people were backward and not as advanced or aware as other colonies. Get the talk of “conglomerates” out of the article; that wasn’t even a concept in business until at earliest the end of the 19th Century, when industry made that even possible. The article shows no sense of historical context nor how to convey it. Of course they wrote about farming tips — most of the colonies at the time were agrarian. When you read about most of the people in governing positions, including mayors, governors and presidents (as well as people in most trades — they didn’t call them professions at the time), people grew much of their own food; planting and growing weren’t considered a “second career” — that was part of their lives. Please, ncpedia, go back to the original article and guide the more recent authors to a subject that they have more knowledge of, including its historical context. North Carolina has a right to feel good about its beginnings in the printing and news delivery trades.

Comment: 

On the chroniclingamerica.org website it states that the Cape-Fear Mercury newspaper ended in 1775. On your website it states it failed in 1776. Just wondering which date was correct.
Thanks!

The Cape-Fear Mercury. : (Wilmington [N.C.]) 1769-1775
http://chroniclingamerica.loc.gov/lccn/sn83025834/

Comment: 

Dear Charlie,

Thank you for reading this NCpedia article and taking time to let us know about this discrepancy.

It does appear from a number of sources -- including the Library of Congress, the State Archives of North Carolina and the State Library of North Carolina -- that the Cape-Fear Mercury ceased publication in 1775.  I can also note that in his 1914 Chronicles of the Cape Fear River, James Sprunt included a reference to Adam Boyd's (the paper's founder and publisher) activities beginning in 1775: he was a member of the Wilmington Committee of Safety in 1775 and then in 1776 entered the ministry and joined the Continental Line (https://archive.org/stream/chroniclesofcapef00spru#page/520/mode/2up).

This content was produced by the University of North Carolina Press and is licensed to NCpedia from them and I will need to work with the Press to make this update to the content.  In the meantime, I have added a note below the entry in the section "Update from N.C. Government & Heritage Library Staff" noting the discrepancy. 

And if you have not already visited North Carolina Digital Collections, issues of the paper held by the State Archives of N.C. have been digitized and made available online at http://digital.ncdcr.gov/cdm/search/collection/p15016coll1/searchterm/th....

Thanks very much for contacting NCpedia and best wishes,

Kelly Agan, NC Government & Heritage Library

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